The Logo
no vestige of a beginning no prospect of an end
This Logo was designed with the intention of my magazine in mind of course… to explore perception of form – the idealism of the mutable world. The primary shapes triangle, circle and square are perfect geometrical shapes, considered in every sense veridical yet in everyday sense perception we never ecounter these perfect shapes – we see obscured, distorted shapes dependent on the angle we might see it from or what light it might be under. The objects around us are ever changing, yet in our mind we have a solid idealistic representation of their form. I chose to use the pyramid, sphere and cube to represent perfect three dimensional form. I feel this embodies the ideology of Dieci’s philosophy – to create products which explore the boundaries of perception.
Kaleidocycles
In an Oxfam charity shop in Swansea, I found a book about Kaleidocycles written by Doris Schattschneider and Wallace Walker. The book contains instructions on how to make the Kaleidocycles and also information on the the artist M.C. Escher who inspired the patterns which are on the kaleidocycle grids which are contained within the cardboard sleeve with the book.
The Kaleidoscope
It was the 16th of October when I found it. Inside a shop which could handle no more than three people at time due to its tiny size. Piled high with all sorts of games and puzzles, with an woman with frizzy greying hair sat in the corner at old a wooden desk. I crouched down to examine what was on the bottom shelfs (this place left no corner unfilled; piled high with a game to suit every taste) and I found a kaleidoscope.
It took me back some years, the fascination and magic of what you don’t understand.
Kaleidoscopes = a return to innocence
no vestige of a beginning/no prospect of an end
And that is what is, (and will always be?) the magazine which is ‘Dieci’.
Here, forever, now to bring you products which explore the wonder of illusion and boundaries of perception in relation to form.
Expand your mind today.
